Vidushi Tiwari

Content Development and Impact: Proficient in creating diverse content types, including blogs, white papers, reports, and newsletters. Proven track record of driving engagement, increasing revenue, and enhancing visibility through high-quality, impactful content.

• Designed and executed go-to-market content strategies for multiple blockchain products, contributing to a 30% faster adoption rate post-launch.

• Spearheaded 120+ technical content pieces (whitepapers, blog posts, research reports), increasing organic traffic by 30% and MQLs by 25%.

• Developed thought leadership reports that drove 1,000+ downloads and 200+ industry references, positioning brands as authorities in blockchain security.​

​​

Product Communications & Technical Writing: Adept at translating complex technical concepts and regulatory frameworks into clear, actionable insights. Experienced in developing user guides, FAQs, and instructional documents that facilitate understanding and compliance.

• Created feature explainers, user guides, and developer documentation, reducing support queries by 20% and improving feature adoption by 60%.

• Led product messaging and positioning for blockchain security and DeFi tools, ensuring alignment across DevRel, product, and marketing teams.

• Built conversion-driven content pipelines, resulting in a 15% increase in user retention and a 10% lift in product engagement metrics.

​​​

Crypto Trend Analysis:  Expert in analyzing market trends within the crypto industry. My work involves researching market trends and updates, identifying emerging trends, assessing market impacts, and providing strategic insights to inform business decisions. As a cryptocurrency advocate, I educate others about its potential and risks, and contribute to thought leadership in the field

• ​Conducted in-depth DeFi security research, leading to reports on crypto crime trends, DeFi exploits, and regulatory shifts.

• Published insights that contributed to $300K+ in enterprise deal closures, supporting institutional adoption of blockchain analytics tools.

• Analyzed DeFi hacks and fund flow movements, helping refine product security strategies and inform risk assessment models.​

​​

Social Media Management: With a strong focus on building and nurturing online communities, I excel in creating and executing strategic social media plans that drive follower growth and engagement. From establishing content guidelines to optimizing posting schedules, my approach has led to substantial increases in both social media followership and engagement rates. My expertise in platform-specific strategies and community engagement ensures that each social channel contributes meaningfully to overall brand visibility and audience interaction.​

• Scaled Twitter, Discord, and Telegram presence from 2K to 30K+, driving high-engagement campaigns, AMAs, and Twitter Spaces.

• Launched community-driven initiatives (educational threads, deep-dive reports) that boosted social engagement by 40% and improved brand sentiment.

• Developed a biweekly newsletter strategy, achieving a 70% open rate and 15% CTR, strengthening audience retention.