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Vidushi Tiwari
Content & Product Marketing Manager
Cryptocurrency Regulatory & Research Insights
I specialize in Product Marketing and Go-to-Market (GTM) strategy for Web3 and blockchain products—crafting positioning, messaging, and content that translate technical and regulatory complexity into clear, market-ready narratives. My work spans launch strategy, product communications, and enablement, ensuring that innovations not only reach the right audiences but also gain credibility, adoption, and long-term growth.
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With experience across blockchain forensics, DeFi security, and policy research, I’ve built GTM content strategies that launched products, scaled brands, and positioned Merkle Science as credible industry leader. I’ve led the creation of technical explainers, whitepapers, thought leadership reports, compliance documentation, and user education, bridging the gap between innovation and understanding.
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At my core, I connect product to policy. I work cross-functionally with DevRel, product, legal, and marketing teams to translate regulatory requirements into product messaging that resonates with developers, institutions, and Web3 communities alike. Whether simplifying blockchain security, building structured training modules, or aligning GTM execution with compliance needs, I focus on delivering clear positioning, scalable enablement, and market credibility that drive measurable impact.
Core
Capabilities
Product Marketing & Content Impact: I design GTM strategies and product-driven content that accelerate adoption, influence pipeline, and position brands as market leaders in blockchain and Web3.
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Go-to-Market Execution: Designed and executed GTM content strategies for on-chain risk monitoring and security products, accelerating adoption by 30% post-launch.
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Revenue & Pipeline Influence: Produced over 120+ product assets (whitepapers, blogs, research reports), driving a 30% lift in organic traffic and a 25% increase in MQLs.
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​Market Authority: Developed thought leadership and compliance-driven reports generating 1,000+ downloads and 200+ industry citations, positioning brands as trusted voices in blockchain security.​
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Product Communications & Technical Writing: Adept at translating complex technical concepts and regulatory frameworks into clear, actionable insights. Experienced in developing user guides, FAQs, and instructional documents that facilitate understanding and compliance.
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Created feature explainers, user guides, and developer documentation, reducing support queries by 20% and improving feature adoption by 60%.
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Led product messaging and positioning for blockchain security and DeFi tools, ensuring alignment across DevRel, product, and marketing teams.
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Built conversion-driven content pipelines, resulting in a 15% increase in user retention and a 10% lift in product engagement metrics.
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Crypto Trend Analysis: Expert in analyzing market trends within the crypto industry. My work involves researching market trends and updates, identifying emerging trends, assessing market impacts, and providing strategic insights to inform business decisions. As a cryptocurrency advocate, I educate others about its potential and risks, and contribute to thought leadership in the field
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​Conducted in-depth DeFi security research, leading to reports on crypto crime trends, DeFi exploits, and regulatory shifts.
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Published insights that contributed to $300K+ in enterprise deal closures, supporting institutional adoption of blockchain analytics tools.
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Analyzed DeFi hacks and fund flow movements, helping refine product security strategies and inform risk assessment models.​
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​Policy-to-Product Alignment: I bridge the gap between regulatory requirements and product marketing, ensuring compliance isn’t just a box-tick but a growth enabler. By translating policy frameworks into product narratives, I help teams gain institutional trust, unlock new markets, and strengthen brand credibility.​
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Regulatory Translation: Converted complex frameworks like the GENIUS Act and stablecoin regulations into product positioning, improving institutional adoption and compliance alignment.
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​Market Expansion: Developed policy-informed GTM playbooks that enabled entry into new regulated markets, strengthening product credibility with financial institutions.
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Trusted Messaging: Produced compliance-driven explainers and reports that enhanced brand authority, earning 200+ industry references and building trust with regulators and enterprises.
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